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Symbols Everywhere

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August 3, 2015/Typography/5 min. read

Symbols

A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name.

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Typography

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, Garamond as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.

9 Clouds

The organization name is incorporated as a simple graphic treatment.

History

Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals, coins trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks and the development of printing technology.

As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.

Comments (5)

  • Mr. IshYoBoy / August 27, 2015 / Reply

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    • John Hipsterson / August 27, 2015 / Reply

      This is an example of a nested comment which is a reply of the comment above this one. Make sure to visit our website ishyoboy.com and follow our Facebook Page and Twitter Profile for interesting tricks and updates. To see the latest design sneak peeks of what we’re working on visit our Profile on Dribbble.com.

      • Alec Creativeson / August 27, 2015 / Reply

        Users can also reply on replies to a comment.. Comment replies are supported by all our themes. The depth of comment nesting is controlled by WordPress settings and it is a standard feature.

    • Dan Coderson / August 27, 2015 / Reply

      This is an example of a second nested comment which is a reply of the original comment and is on the same level of the previous reply.

  • Pete Designerson / August 27, 2015 / Reply

    This is an example of another first-level comment which does not continue the conversation of the replies above.

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